Free DMCA takedown notice generator
Somebody is selling with your product photos. Pick where the copy lives, fill in what you know, and the notice fills in as you type, with all six statements US copyright law asks for. The platform you pick also sets where it goes.
A DMCA takedown notice needs six things under 17 U.S.C. § 512(c)(3)(A): your signature, identification of the work being infringed, identification of the infringing material and the URL where it sits, your contact details, a good-faith statement that the use is not authorized, and a statement that the notice is accurate and that you are authorized to act, made under penalty of perjury.
Verified August 19, 2026
Your side
Your product page, or the direct link to the photograph.
A reviewer has to match it in seconds. Say what it shows and which images they are.
Their side
Page-level links, one per line. A link to their homepage is the most common reason a notice goes nowhere.
How they reach you
The statute asks for an address. Assume the seller ends up reading it.
Your name typed here is the electronic signature. The penalty of perjury attaches to one statement only: that you own the right, or are authorized to act for the owner.
Your notice
Confirm you own the photos below to copy or download.
[TODAY'S DATE] To: Shopify Trust & Safety Filed through Shopify's copyright report form at https://www.shopify.com/legal/tools/report-an-issue/dmca Subject: DMCA takedown notice under 17 U.S.C. § 512(c)(3) 1. Who is sending this notice I am [YOUR FULL NAME] of [YOUR BUSINESS OR BRAND NAME]. I am the owner of the copyrighted work described below, or am authorized to act on behalf of the owner of the exclusive right that is being infringed. 2. The work being infringed [SHORT DESCRIPTION OF THE PHOTOGRAPHS OR PAGE] My original is published at: [URL OF YOUR PRODUCT PAGE OR PHOTO] 3. The material to be removed The following page or pages carry my work without my permission: [URL OF THE PAGE CARRYING YOUR WORK] Image file: [DIRECT IMAGE URL, IF YOU HAVE ONE] Listing or item number: [LISTING OR ITEM NUMBER] 4. How to reach me [YOUR FULL NAME] [YOUR BUSINESS OR BRAND NAME] [YOUR MAILING ADDRESS] [YOUR EMAIL] [YOUR PHONE] 5. Good faith statement I have a good faith belief that the use of the material described above is not authorized by me, by my agent, or by the law. I have considered whether the use is a fair use, and I do not believe that it is. 6. Accuracy and authority The information in this notification is accurate. Under penalty of perjury, I state that I am the owner, or am authorized to act on behalf of the owner, of an exclusive right that is allegedly infringed. Signed, [TYPE YOUR FULL NAME] [TODAY'S DATE]
Under 17 U.S.C. § 512(f), knowingly claiming work that is not yours makes you liable for the other side's damages and legal costs. What each line of the notice is doing.
Nothing you type leaves this page. The notice is built in your browser as you type.
This generator produces a notice, not legal advice. Knockoff is not a law firm. When there is real money at stake, or a lawyer on the other side, hire an attorney.
Where this one goes
Shopify takes copyright reports through its own form at shopify.com/legal/tools/report-an-issue/dmca. Open the form and move the notice across in pieces, and keep every infringing link page-level.
Etsy takes reports through its reporting portal at etsy.com/ipreporting. Etsy asks you to register your brand there before you report.
Amazon takes reports at amazon.com/report/infringement, which asks you to sign in to an Amazon account first.
Walmart takes intellectual property claims through its Brand Portal at brandportal.walmart.com/ipservices. Walmart's page does not state what you need before you start, so open it first and read what it asks for.
eBay publishes a designated agent for copyright notices, and it is the only named marketplace here that takes the letter whole. Email it to [email protected], addressed to eBay Designated Agent, 339 West 13490 South, Suite 500, Draper, UT 84020. eBay's rights-owner portal is a separate path for enrolled brands, and eBay directs non-copyright concerns and non-US sites there.
AliExpress reports go through the Alibaba International IPP Platform at ipp.aidcgroup.net. Do not use the old ipp.alibabagroup.com address, which now lands on the Taobao and Tmall portal instead.
Look up who receives notices for that site. The Copyright Office runs a free public search of designated agents at dmca.copyright.gov/osp. Put that agent's name and address at the top of the notice and email it to the address on the record.
Where to send a DMCA takedown notice
A takedown notice goes to whoever can pull the page down, which is almost never the seller. Five of the seven destinations below take a form, one takes an email, and everything else on the internet starts with a lookup.
Portal form
Shopify, Etsy, Amazon, Walmart, AliExpress
eBay's designated agent
Directory lookup
Any other website or host
| Where the copy lives | How they take it | What you need | Where |
|---|---|---|---|
| Shopify | Portal form | Not stated | Shopify copyright report form |
| Etsy | Portal form | Brand registration with Etsy | Etsy reporting portal |
| Amazon | Portal form | An Amazon sign-in | Amazon infringement report |
| Walmart | Portal form | Not stated | Walmart Brand Portal |
| eBay | Email to the designated agent | An email address | eBay copyright page |
| AliExpress | Portal form | Portal account | Alibaba International IPP Platform |
| Another website or host | Look up the agent, then email | The site's designated agent, from the Copyright Office directory | DMCA Designated Agent Directory |
Links checked August 19, 2026. "Not stated" means the platform's own page does not say what you need before you start, which is not the same as needing nothing.
One correction worth carrying away for AliExpress: the address people still pass around, ipp.alibabagroup.com, now goes to the Taobao and Tmall portal, which is a different marketplace and cannot help you. The Alibaba International IPP Platform in the table is the one that covers AliExpress.
If the copy sits on a Shopify store, the route is the same but the walkthrough is longer, and reporting a copycat store hosted on Shopify covers it step by step.
How to file a DMCA notice through a marketplace form
The most common way a first notice fails is being pasted whole into a portal that has eight separate boxes. On a marketplace, a takedown request is a form submission, not a letter. It asks for the same six things the statute asks for, one field at a time, and it usually turns two of them into tick boxes so you cannot forget them.
Your signature
The work they took
The page it is on
How to reach you
Good faith
Under penalty of perjury
The six statements US copyright law requires, in the statute's order
Keep the built notice open next to the form and move it across in this order. Your name, your business and your contact details go in the rights-owner block. The description of your work, plus the link to your own product page, goes in the field asking what is being infringed. Each of their page URLs goes in the field asking what to remove, one per line, page-level, never the store homepage. The listing or item number goes wherever the form asks for an identifier. The good faith statement and the authority statement are usually tick boxes, and the wording beside them normally tracks sections 5 and 6 of your notice.
Two destinations take the letter whole rather than in pieces: an email to a designated agent, and any independent site where you found the agent in the directory. Send it as plain text in the body of the email, not as an attachment, and put the copy of your evidence behind links rather than as files. The notice read line by line explains what each element is doing legally, which is the part worth knowing before you tick anything.
Stolen photo or copied name
A DMCA notice is a copyright instrument and nothing else. It covers your photographs, your listing copy and your graphics, and copyright exists the moment you take the photo. You do not have to register anything to send one, which is why the copyright claim is the lane almost every merchant can use on the day they find the copy.
Your brand name on somebody else's product is a different claim. A trademark claim usually needs a registration to point at, it goes on a different form, and a copyright notice aimed at it gets rejected. Same for a seller who shot their own photos of a product that copies yours: the product design is not what copyright protects. Those cases go to the letter generator for a brand name or a copied product, and what a trademark demand letter can and cannot do sets out where it lands.
What evidence to capture before sending a DMCA notice
A successful DMCA notice destroys the evidence of what it was about. The listing comes down, the images go with it, and the page you were pointing at returns a 404 for anybody who asks later. Capture before you send, every time.
Four things, in one folder, dated. A full-page screenshot with their images visible and the URL in frame. An archived copy of the page, saved to a neutral third party so the record does not live only on your laptop. A side by side of your original against their listing image, which is what makes a reviewer confident in five seconds. And the direct image links, because a listing can be edited faster than a page can be reviewed. The notice template guide goes into the evidence set in more depth.
If the site is not on the list
Start with the agent. Any provider that wants the safe harbor has to name someone to receive notices, and the Copyright Office publishes all of them in a free public directory. Search the site's company there, put that agent at the top of the notice, and email it. If nothing comes back, go to the host, which you can usually identify from the domain's name servers. Cloudflare in front of a site is not the host: by its own account it follows copyright notice and takedown, and its pass-through services generally cannot remove content, while the hosting provider can, so the notice belongs with the hosting provider, and Cloudflare's abuse form is at abuse.cloudflare.com.
When the host will not act, and some offshore ones will not, the remaining lever is search. Google takes copyright removals through its legal troubleshooter, one report per Google product, and delisting does not delete the copy but it does starve it of the traffic that made it worth running. The order of operations for a whole cloned store is in where each platform takes a stolen-photo report.
Questions about sending a notice
The listing has ten photos and only two are mine. What do I claim? +
The two. Name them by their position in the gallery and by what they show, and give the direct image links if you can copy them. Claiming the whole listing when you own part of it makes the notice weaker, not stronger, and hands the seller an easy answer. Their own photos of a copied product are a different problem, and not a copyright one.
Do I send one notice per listing or one for the whole store? +
One notice can cover many listings on the same site. When several of your works appear across one seller's pages, 17 U.S.C. § 512(c)(3)(A)(ii) lets you give a representative list of the works instead of every one, which is what the representative-list toggle does. You still identify each page you want removed. Different sites always get separate notices, because they go to different providers.
The portal has no box for a letter. Which fields do I fill? +
Most marketplaces take the parts, not the letter. Your name and business go in the rights-owner fields, your original URL in the work field, each of their page URLs in the infringing-material field, and the good-faith and authority statements are usually tick boxes. Keep the built notice open beside the form and copy the pieces across. Email destinations take the letter whole.
What should I keep after I send it? +
The notice exactly as you sent it, the dated screenshots and archived pages you captured first, and any ticket or case number that came back. Keep them together and keep them for the relist. The same seller putting the same photos back up is normal, and the second notice is much faster to write when the first one is on file.
Does this cover a copied logo or product name? +
No. A DMCA notice is a copyright instrument, and copyright covers your photographs, your written copy and your graphics. A name or a logo used to sell someone else's goods is a trademark problem, and it goes on the platform's trademark form or into a demand letter. The cease and desist generator writes that letter.
Writing one notice is the easy part
The work that does not fit in an afternoon is finding every listing that deserves one, and doing it again next month. Knockoff watches your Shopify catalog's photos across the marketplaces and the open web and hands over each confirmed match with the screenshot, the archived page and the side by side already gathered, so the notice you send is the one you approved. You file it yourself, through the platform's own form. Run a free scan to see which listings are using your photos, or read what a takedown package arrives with. When a copy comes back under a new listing, the follow-up package opens on its own.
Sources
- 17 U.S.C. § 512, for the six elements of a notice in § 512(c)(3)(A), the representative list in (ii), the misrepresentation liability in § 512(f), and the counter notice provisions in § 512(g)
- United States Copyright Office, general FAQ, for copyright existing on creation and registration being voluntary
- Lenz v. Universal Music Corp., Ninth Circuit, amended March 17, 2016, for the holding that a sender must consider fair use before sending a notice
- Shopify copyright report form
- Etsy reporting portal, for the account and brand registration it asks for
- Amazon report infringement, which routes to an Amazon sign-in
- Walmart Brand Portal IP services
- eBay's copyright page, for the designated agent name, postal address and [email protected], and for the separate enrolled rights-owner path
- Alibaba International IPP Platform, for the AliExpress intake
- United States Copyright Office, DMCA Designated Agent Directory, a free public search for any site's agent
- Cloudflare, approach to abuse, for copyright notice and takedown and for pass-through services generally being unable to remove content, and its abuse form at abuse.cloudflare.com
- Google, report content on Google, for the removal troubleshooter and the report-per-product rule
Every link and requirement on this page was checked August 19, 2026. Knockoff is not a law firm and this is general information, not legal advice.
