Guides for stores getting copied

• Amazon listing hijacking: how to remove a hijacker from your listing

  Another seller is on your ASIN, undercutting you and shipping who knows what. Which of the four seller types you can actually remove, the test buy and report sequence that works, and the prevention that is real versus myth.

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• The impact of counterfeit products on brands: what the numbers actually say

  Most of the statistics quoted on this subject trace back to one 2016 forecast or to nothing at all. We traced the ten that keep circulating, kept the ones with a method behind them, and read each one at the level of a single brand.

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• What is brand protection? A definition for store owners

  The term defined for a merchant, not an enterprise: the assets it covers, the threats it answers, the statistics worth trusting and the fake ones, what the free routes do, and when paying makes sense.

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• Trademark cease and desist letter: free template and how to send one

  The letter to send when somebody trades on your brand name: a copy-paste template with a version for unregistered marks, the cases where sending it is a mistake, and which lever fits which surface.

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• How to report counterfeit products on Amazon

  Which of Amazon's channels removes a counterfeit, what each claim type requires, what a brand without a registered trademark can still do, and what actually happens after you file.

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• DMCA takedown notice template

  The exact letter to send when another seller uses your product photos: a copy-paste template, what each field is legally doing, a filled-in example, and where to send it.

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• How to report copyright infringement

  Where to report stolen product photos on Shopify, Amazon, Etsy, eBay, Walmart, AliExpress, Meta, TikTok and Google, what a valid notice has to contain, and what happens after you send it.

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• Brand protection strategy: a plan a small brand can actually run

  Why brand protection matters more when you are small, and the four pillars of a strategy you can run yourself: know your assets, watch the surfaces, enforce with evidence, and catch the relist.

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• Someone copied my website: what to do now

  Your photos, your copy, your layout, on a domain that is not yours. The order of operations for the day you find it: save the evidence, find the host, send the notice, and handle the clone that comes back.

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• Amazon Brand Registry requirements in 2026

  Amazon Brand Registry is free and worth enrolling in, and it requires a registered or pending trademark. Here is exactly what Amazon asks for, what you get, and which work stays yours afterwards.

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• The best brand protection companies in 2026

  Eight companies compared honestly: who publishes a price, who needs a sales call, and which fits a small Shopify brand.

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More guides are on the way. For the product itself, start with how Knockoff works or the plans.