Shopping, without the knockoffs.
Knockoff filters trademark-squat pseudo-brands (the SZHLUXes and HORUSDYs) out of Amazon search, and can tell you when an Etsy “handmade” listing is mass-market catalog stock. What’s left is brands with a reputation to lose.
Also on Safari and Firefox. Free, no accounts. All 23 Amazon marketplaces, plus Etsy when you switch it on.
Junk gets flagged, dimmed, or hidden. Your call. Real brands pass untouched.
A directory of US brands and sellers.
Product categories with the US brands and US-based sellers that make them, each confirmed from the marketplace’s own published seller info. The makers search results bury.
Browse the directoryEvery listing, appraised in place.
It happens the moment your results load, wherever you shop. Nothing to click, nothing to wait for.
On Amazon: brands, appraised
Every listing is checked against 5,500+ established brands, refreshed daily. Unknown names get scored on how much they read like keyboard mashing. Real brands pass instantly.
On Etsy: handmade claims, tested
Switch Etsy on and listings are checked against the shop's own public facts: age, sales, ships-from, and whether the photos turn up in a mass-market catalog. Signals with receipts, never a score.
You set the strictness
Relaxed, Standard, or Strict, and flagged items are hidden, dimmed, or just labeled. Every verdict is one click from being overridden.
Built like a tool, not a toy.
Hide, dim, or label
Filtered listings can vanish entirely (with a one-click reveal), fade until hovered, or just wear a warning chip.
Hide sponsored ads
Flip one toggle to strip paid “Sponsored” listings out of your Amazon results, too. Off by default. Your call.
Your lists win
Trust or block any brand from the results page. Your personal lists override every other signal, always.
Three filter levels
Relaxed catches the notorious offenders. Standard adds suspect names and unbranded listings. Strict allows only recognized brands.
Community reporting
One-click misclassification reports feed a curated list that reaches every install within a day, no update required.
Every marketplace we cover
All 23 Amazon marketplaces out of the box, from amazon.com to .co.uk, .de, and .co.jp. Etsy joins the moment you flip its switch.
Help draw the line.
The junk-brand arms race is only winnable together. Report misclassifications with one click on any badge. Curated fixes reach every install within a day, no update required.