Guide
CounterFind review: what its pricing tells a small brand
By Josh Pigford, founder of Knockoff
CounterFind is built to police licensed merchandise. Its pricing page lists four plans and no prices. Premium, Elite, Enterprise and All-Access differ by how many takedowns you get each month and which countries they cover, and every one starts with a demo and a custom quote.
If you're a small online brand and copycat stores are using your product photos, you'd start on Premium: a set number of takedowns a month on U.S. sites. Taking down the copycat store itself, which is probably why you're here, is an extra module on top.
Who CounterFind is built for
CounterFind's home page says it helps "iconic brands remove counterfeit and unauthorized listings across every online marketplace that matters, protect authorized licensees, and recover lost revenue." The customer it describes owns a name that other companies pay to license for their products. The problem is merchandise nobody licensed, spread across a lot of sites.
Its software, Brand Defender, finds listings with "image recognition, keywords, and proprietary filtering formulas," according to its marketplaces page. It covers trademarks, copyrights, and name, image and likeness rights. You keep control of your list of authorized partners, and CounterFind says it will "validate every enforcement action through a licensing expert before it's filed," per its platform page. Its client success team supports counter-notices, repeat offenders and offshore storefronts. If you design, photograph and sell your own products, you're the brand and the only seller, so the licensee list is the part you'll use least.
Its FAQ names more than 100 marketplaces and social platforms. The list includes Amazon, eBay, Etsy, Walmart, Temu, AliExpress, DHgate, Facebook Marketplace, Instagram, TikTok and Google Shopping, plus "standalone rogue websites."
CounterFind pricing
In place of prices, CounterFind's pricing page says "every proposal begins with a discovery conversation and personalized demo," and each plan is quoted to your needs. What the page does show is how the plans differ.
| Plan | Takedowns | Where, and what it adds |
|---|---|---|
| Premium | A set number each month, "tailored to your program" | All U.S. marketplaces and social media sites |
| Elite | Unlimited each month | U.S. marketplaces and social, "for brands with higher counterfeit volume" |
| Enterprise | Unlimited each month | International coverage on top of the U.S., "for larger brands and portfolios" |
| All-Access | Unlimited | Global coverage, a dedicated account manager, and paid search and Google Shopping sweeps |
Every plan includes unlimited trademarks and copyrights monitored, assisted onboarding, a dashboard, monthly reports, name, image and likeness coverage, and access to the lawsuit program below. CounterFind says there's "no charge per trademark monitored, no hourly billing, and no surprise line items." For a small brand with one trademark and a few hundred product photos, unlimited trademarks won't move the quote much. The takedown count will.
Some work sits outside the plans. "Optional modules are priced separately," the page says, and they include "a dedicated client success manager, rogue website and domain takedowns, and Google Shopping sweeps." Takedowns on sites outside its standard software coverage are an add-on on every plan too. The one free offer is a brand exposure scan, which CounterFind says comes with "no cost, no obligation, and the findings are yours to keep."
The plan a small brand would start on
CounterFind pitches Elite at higher counterfeit volume and Enterprise at larger brands and portfolios. That leaves Premium, "for brands that need ongoing monitoring and targeted enforcement." If you book the demo, ask three things.
First, the number. How many takedowns a month does your quote include, and what happens to the copies found after you've used them up?
Second, the copycat store. Someone clones your store, puts your product photos on their own domain and runs ads to it. That's a rogue website, not a marketplace listing, so it falls under the optional module. If copycat stores are most of your problem, that module is the line on the quote that matters.
Third, the terms. The pricing page doesn't mention a contract length, a setup fee or a trial, so ask how long you're signing for, what it costs to start, and what happens if you want out after the first month.
CounterFind Infringement Recovery: who qualifies
Infringement Recovery is CounterFind's lawsuit program. Its program page says the cases are "filed as Schedule A actions under the Lanham Act," the federal trademark law, and that its legal partners file the complaint in U.S. federal court.
You pay nothing upfront. The program works on contingency: CounterFind's fee comes out of the damages recovered, and it says "the majority of recovered funds" go back to the brand.
To qualify, CounterFind says "your brand needs a registered US trademark or copyright, and a sufficient level of overseas counterfeit activity." A registered copyright on your product photos counts. The targets are "foreign-based counterfeiters actively targeting the U.S. market," so if the store copying you is in Ohio, this isn't your program.
Your part is to review the list of sellers being sued and sign a declaration for the case. CounterFind also says it helps you leave low-volume and small independent sellers off that list.
CounterFind vs Knockoff for copied product photos
We built Knockoff for a Shopify brand whose own product photos keep turning up in other people's listings and on copycat stores. That brand doesn't need a licensing program, and it shouldn't need a demo to learn the price.
| CounterFind | Knockoff | |
|---|---|---|
| How you get a price | A demo, then a custom quote | $799 a month, posted on our pricing page |
| What the plan limits | Takedowns a month on Premium, and countries by plan | Nothing. One plan, with no monthly takedown count |
| Copycat websites and domains | "Rogue website and domain takedowns" are an optional module | In the plan. Copycat stores and lookalike domains are watched every day and reported to their hosts and registrars |
Knockoff searches the open web every day for your catalog's photos and files where copies turn up on Shopify stores, eBay, Walmart and Temu. You sign one Letter of Authorization, and we file every confirmed match as your authorized agent. There's no contract, and the 30-day money-back guarantee runs from your first payment until we file your first notice. How it works walks through a case from match to takedown.
What a copycat store case looks like with us
Say a store opens with your product photos and your product names. We find it in the daily search and check that your photo is really in the seller's own listing before anything gets filed. Then we build the case: a timestamped screenshot of the live listing, an archived copy of the page, your original next to theirs, and the claim we'll file. We send it to the right place, whether that's Shopify, the site's web host or its domain registrar, and you don't approve each one.
Copycats come back, so a takedown isn't the end of it. Every listing we get removed is checked once a day for 90 days, and if your photo shows up in it again, we file again.
Want to see what's out there first? Run a free scan of 20 of your products. For how other vendors price the same job, see our brand protection companies compared.
CounterFind questions
Who runs CounterFind?
CounterFind, Inc. is based in Dallas. Its about page lists Don Adam as CEO, and Darren Woodson, Rachel Aronson and Jamie Gerson as co-founders. Woodson is a former Dallas Cowboys player.
Does CounterFind send cease and desist letters?
Yes. Its trademark management page says its tools "auto-generate and transmit cease and desist letters."
CounterFind reported my listing. What do I do?
CounterFind made that report for a brand it represents, through the platform's own process. Start by reading which brand and which right it names. If your listing sells genuine goods or your own design, answer through that platform's appeal or counter-notice route. Our guide to a listing Etsy took down walks through it on Etsy, and the steps for a notice from a brand protection company apply here too.
