Guide
BrandShield review: what it costs and what you sign
By Josh Pigford, founder of Knockoff. Written October 11, 2026
BrandShield publishes no price. Divide the recurring revenue it reported in 2023 by its customer count and you get about $46,000 a year per customer.1 The only listed contract we could find, an anti-phishing service, is $22,000 for 12 months.2 Its posted terms make fees non-refundable, and the contract renews itself.3
Two kinds of people search for BrandShield. If you're pricing it for your brand, the numbers and the contract are below. If a listing of yours just came down after a BrandShield notice, skip to what you can do about it. Either way, it's a real company: an Israel-based brand protection firm that files reports for client brands, and that traded on AIM, the London Stock Exchange's market for smaller companies, from 2020 to 2023.
What BrandShield is
BrandShield describes itself as a provider of "cybersecurity solutions for brand oriented digital risk protection", and its customers fit that description. It says its clients include Fortune 500 and FTSE 100 companies, the largest in the US and the UK, and it names eToro, Dropbox, Tiffany & Co. and Levi's.1 Its homepage pitches founders as well as legal, compliance, IT and information security teams.4
The product list reads like a security catalog: phishing sites and fake websites, impersonation of the company and its executives, social media, rogue apps, the dark web and AI platforms, with marketplace takedowns among them. Its software finds the threats. A managed team does the enforcement, and in 2023 the company described that team as "consisting mostly of qualified lawyers with experience in IP law".1 It covers more channels than Knockoff does, phishing and social accounts among them. How it sits next to the other big vendors is in our comparison of brand protection companies.
Does it work for a Shopify store? BrandShield's site doesn't say. Its marketplace page names no platforms. Its page for small and medium businesses promises "expert enforcement managers who act on every confirmed threat", with no price and no mention of Shopify.4 That's a question for the demo.
BrandShield left AIM on October 23, 2023, after its shareholders voted to cancel the listing. It said its share price had fallen "in a sustained manner" and the listing cost more than it gave back.1 So its last public numbers are from August 2023. The $32.9 million 2024 revenue figure you'll see on review sites is a third-party estimate, not a number BrandShield reported.6
What BrandShield costs
There's no pricing page. The pricing address on brandshield.com returns a 404, and the buttons on its pages book a demo.4 The numbers it published while it was listed are the next best thing.
| As of | Recurring revenue | Customers | Per customer, a year |
|---|---|---|---|
| Dec. 2020 | $2.87M | 74 | $38,800 |
| June 2023 | $9.71M | 209 | $46,500 |
| Aug. 2023 | $9.85M | 214 | $46,000 |
That's roughly $3,800 to $3,900 a month per customer in 2023. Read it as an average, not a quote. It mixes every product and every size of customer, and a few Fortune 500 contracts can raise the average, so the typical account is probably smaller.
The only price we found BrandShield listing is on AWS Marketplace. Its Managed Anti-Phishing Solution is a 12-month contract at $22,000, covering "Unlimited takedowns, limited managed (premium) takedowns, and 24/7 SOC support", SOC being its round-the-clock security team. The refund policy line reads "Non Refundable".2 That's a year of the phishing product. It isn't the price of watching a product catalog on marketplaces.
How much enforcement you get depends on the package. A review on The CMO says BrandShield sells its services "in packs" and that "Enforcement is capped by plan".6 The AWS phishing listing promises unlimited takedowns but only a limited number of the managed ones. Get the number for your package in writing.
Ask an AI assistant and most answers give no price at all. In our October 2026 test, BrandShield came up in nearly half of 264 answers to brand protection buying questions, and only 6 named a price. If one tells you about $1,800 a month, that's the $22,000 phishing contract divided by twelve.10
What you sign
BrandShield's terms of service are public, last updated November 2025. The price, the length of the term and the number of takedowns aren't. Those go in a Subscription Form that isn't public.3 Four parts of the public terms are worth knowing before the call.
- Takedowns are an add-on. The terms call the takedown service "an additional, separate, opt-in service", and the takedown actions you're buying are the ones listed in your Subscription Form.
- You confirm the targets. BrandShield sends you suggested "Potential Infringers" for review and starts a takedown "After receiving Your confirmation". You can skip that step by giving it "automatic guidelines, a policy and/or an enforcement playbook" to follow instead.
- Fees don't come back. In the terms' own words: "All Fees due are non-cancelable and non-refundable."
- It renews itself. The subscription renews for a term like the first one unless either side gives written notice 60 days before it ends. Put that date in your calendar the day you sign.
That confirmation step matters more than it looks, because each report carries your brand's name. When BrandShield's reports went wrong in public, the headlines named the client brands, Funko and Games Workshop. Both stories are further down.78
Three more clauses are standard, and our terms have them too: the service is provided "as is", liability is capped at what you paid in the last 12 months, and you pay if someone sues over a takedown you asked for. A fourth is BrandShield's alone: its disputes go to arbitration under English law.3 If you're lining up vendors, our checklist for any takedown vendor has the questions to bring to each call.
What the reviews say
Customers rate it well, small ones included. BrandShield scores 4.7 out of 5 on G2 across 122 reviews, and 49 of those come from companies with 50 or fewer people. Gartner Peer Insights also shows 4.7, from 23 ratings. Capterra has a single review, from 2019.5
Trustpilot says the opposite: 1.7 out of 5 from 25 reviews, 92% of them one star. Different people write there. The reviews on its first page include Vinted sellers who say their listings came down at BrandShield's request, and Trustpilot notes that the company hasn't replied to negative reviews.5 That split runs through the whole category. Red Points sits at 1.3 on Trustpilot and Corsearch at 1.2. G2 tells you what paying customers think. Trustpilot tells you how the people being reported feel.
Got a notice from BrandShield?
The complaint in a BrandShield notice isn't BrandShield's own. It reports listings and sites on behalf of a client brand, under that brand's letter of authorization.3
Its reports have gone wrong in public. In December 2024 the founder of itch.io said that BrandShield, working for Funko, reported a fan page to itch.io's host and registrar as fraud and phishing, and the registrar took the whole site offline. BrandShield said it asked for "a takedown of the URL in question", not the whole domain, and that taking the site down "was a decision made by the service providers".7 In May 2024 the hobby site Spikeybits reported that eBay sellers were getting takedowns from BrandShield, filed for Games Workshop, for items that, in most cases, weren't Games Workshop products.8
If you think yours is one of those, here's what you can do:
- 1. Find the brand. The notice should name the client BrandShield is acting for. If it doesn't, ask the platform who the rights owner is. That brand holds the claim, and it's the one that can withdraw it.
- 2. Answer where it came down. The platform made the removal, so its own appeal or dispute route is where you respond. If the item is genuine and you bought it, your receipt or order confirmation is your best evidence.
- 3. For a copyright notice, consider a counter notice. Under US law it needs your signature, what was removed and where it was, a statement under penalty of perjury that it came down by mistake or misidentification, your name, address and phone number, your consent to a federal court's jurisdiction, and your agreement to accept legal papers from the person who sent the notice. The platform puts the material back 10 to 14 business days after it gets your counter notice, unless the brand files a lawsuit first.9 Only send one if you're sure. It's a sworn statement, and it invites the brand to sue.
- 4. Trademark and counterfeit reports work differently. The counter notice above covers copyright only. For a trademark or counterfeit removal, or outside the US, the platform's own route in step 2 is the one you have.
A knowingly false copyright notice has a price. The same law makes anyone who "knowingly materially misrepresents" that something infringes liable for the damage it causes, legal fees included.9 It only applies when the sender knew the claim was false. An honest mistake doesn't count. Our Shopify DMCA takedown guide walks through the counter notice clock from the filer's side.
Where Knockoff sits
If you run a Shopify brand and your problem is copied product photos and copycat stores, BrandShield is a security company's product. It's sold on a demo call, its customers averaged about $46,000 a year in 2023, its fees don't come back, and the contract renews itself. That's a lot of contract for a stolen photo.
Knockoff is $799 a month, on the pricing page for anyone to read. It's billed monthly and you can cancel any time. Your first payment comes with a 30-day money-back guarantee, which ends once we file your first notice.
We watch Shopify stores, eBay, Walmart and Temu for your product photos, and a match counts only when your photo is in the seller's own listing gallery. You don't review each case. We confirm every match against your original photo before we file, weak cases are never filed, and you can mark a seller as your own shop or an authorized reseller so we leave them alone. You sign one Letter of Authorization and we file each takedown as your agent. It's for Shopify brands, one store per company, and we can't promise a platform will remove a listing: that's the platform's call. Want to see what's out there first? Run a free scan of your store.
Sources and dates
Every source below was read October 11, 2026, and quotations are as posted.
- 1. BrandShield Systems plc's filings on AIM (ticker BRSD). The half-year results of September 19, 2023 for recurring revenue of $9.71 million and 209 customers at June 30, 2023, $9.85 million and 214 customers at the end of August 2023, the Fortune 500 and FTSE100 client line and the "cybersecurity solutions" description; the circular of September 20, 2023 for recurring revenue of about $2.87 million and 74 clients at the December 2020 listing, and the reasons for leaving AIM; the 2022 results of July 3, 2023 for the enforcement team; and the announcements list for the October 13, 2023 shareholder vote and the October 23, 2023 cancellation. Recurring revenue is a measure BrandShield defines itself. The per-customer figures are our division of its numbers. The named customers are from BrandShield's own description on its G2 profile. ↩
- 2. AWS Marketplace. BrandShield's Managed Anti-Phishing Solution listing, sold by BrandShield, for the 12-month contract at $22,000, the line of what it includes and the "Non Refundable" refund policy. It was the only contract option shown. ↩
- 3. BrandShield's terms of service. The terms of service, marked "Updated: November 2025", for the opt-in takedown service, the Subscription Form, the letter of authorization to act for the brand owner, the review and confirmation of Potential Infringers and the playbook alternative, the non-cancelable and non-refundable fees, the 60-day renewal notice, the "as is" clause, the 12-month liability cap and its exceptions for gross negligence and willful misconduct, the indemnity for takedowns made on the customer's instructions, and the law of England and Wales with arbitration after 30 days of consultation. A signed Subscription Form can set different terms. ↩
- 4. BrandShield's website. The homepage for the product list, the roles it sells to and the demo buttons; the marketplace page; the small and medium business page; and brandshield.com/pricing, which returned a 404. ↩
- 5. Review sites. G2 for 4.7 across 122 reviews and the company-size filter (49 from 50 or fewer employees, 38 from 51 to 1,000, 30 from more than 1,000); Gartner Peer Insights for 4.7 from 23 ratings; Capterra for one review, dated March 6, 2019; Trustpilot for 1.7 from 25 reviews, 92% at one star, the Vinted reviews of January and July 2026, the label that the company hasn't replied to negative reviews, and the Red Points and Corsearch scores shown on the same page. Reviews are their writers' accounts, not findings of fact. ↩
- 6. Third-party profiles. The CMO's BrandShield review of February 27, 2026 for the packs and the enforcement cap, and for the $32.9 million 2024 revenue it states; GetLatka, where the same $32.9 million figure is labelled an estimate and the company is described as not having published its revenue. ↩
- 7. The itch.io outage. Video Games Chronicle, December 10, 2024, for the itch.io founder's account and BrandShield's statement. The account of what was reported is the founder's; Funko's statement did not name its vendor. ↩
- 8. The eBay takedowns. Spikeybits, May 11, 2024, for the sellers' reports and the site's own review of the list of items. The article carries no response from BrandShield. ↩
- 9. US copyright law. 17 U.S.C. 512: subsection (g)(3) for what a counter notice must contain, (g)(2)(C) for restoration not less than 10 and not more than 14 business days after it is received unless a lawsuit is filed first, and (f) for liability for knowing material misrepresentation. The counter notice rules apply to copyright notices about material stored on a service provider's system. ↩
- 10. Knockoff's answer engine test. 26 vendor-discovery questions about brand protection for online stores, none naming a vendor, asked on October 11, 2026 of ChatGPT, Perplexity, Gemini and Google AI Mode two or three times each, with six of the questions asked only of ChatGPT and Perplexity: 264 answers. BrandShield was named in 126. We read every answer with a dollar figure near BrandShield's name and counted 6 that gave BrandShield a price: three worked one out from the $22,000 AWS contract, two gave custom-quote figures from $1,500 to over $5,000 a month, and one said the monthly price can exceed $1,000. Answer engines vary from run to run. ↩
