Guide
Red Points review: what it costs and who it actually fits
Written August 26, 2026
Red Points' self-serve checkout lists a $938 a month base plan and refuses any order under $1,250 a month, which is about $15,000 a year at entry (redpoints.com/self-serve, checked August 26, 2026). Its pricing page shows no dollar figures at all. Every other page ranking for this question is a review platform, a directory listing or Red Points' own site, and none of them tells you the price.
Disclosure first, because it changes how you should read this. Knockoff makes brand protection software for Shopify stores, and we compete with Red Points at the small end of the market. Weigh that against every judgment below. The numbers are all from Red Points' own pages, the public court record and review sites, each dated to the day we read it.
Key findings
- Red Points' self-serve checkout lists a $938 a month base plan and refuses orders below $1,250 a month, which is about $15,000 a year at entry by our arithmetic (redpoints.com/self-serve, checked August 26, 2026).
- Marketplace coverage is billed per site per month and the spread is 19 to 1: Amazon costs $285 a month, Etsy and the smaller sites cost $15 (redpoints.com/self-serve, checked August 26, 2026).
- Two separate populations rate Red Points. Trustpilot sits at 1.3 out of 5 across 65 reviews with 92% at one star, and that page is mostly sellers whose listings were reported. The Gartner-owned review pool sits at 4.3 out of 5 across 20 reviews, and that one is customers (both checked August 26, 2026).
- A defamation and false advertising suit brought by Unlimited Cellular over eBay reports survived a motion to dismiss in June 2023 and settled with prejudice in January 2024, with no ruling on the merits.
What Red Points is
Red Points was founded in Barcelona in 2011 by David Casellas and Josep Coll Rodriguez, describes itself as born in Barcelona and based in New York, and has raised roughly $85 million, including a $38 million Series C led by Summit Partners in 2019 and a further $20.7 million in late 2022. Its about page claims more than 300 employees. Its homepage claims more than 1,300 brands, coverage of more than 5,000 marketplaces across 240 countries, and 2.7 billion data points processed monthly.
Red Points describes the product as scanning marketplaces, standalone websites, social accounts, paid ads and app stores for copies of a client's products and brand, and files removal reports with the platforms. Case study numbers on its own site are large and specific: Cotopaxi at a 95% automation rate and 110 fraudulent sites handled monthly, FILA at 638,653 listings removed, Topcon at $22 million. Those are Red Points' published figures for its own clients, not independently audited results, and they should be read as the vendor's account.
One directory entry disagrees with the site. Red Points' profile in the World Trademark Review directory, which vendors fill in themselves, still says over 900 companies and a 99% retention rate while the homepage says 1,300 or more. Both were live on the same day. Where the category sits generally, and which vendors publish anything at all, is covered in our comparison of the top brand protection companies.
What Red Points costs
Start with the page nobody quotes. Red Points' pricing page shows three tiers, Starter, Professional and Enterprise, and not one dollar figure; every button says request pricing. Its self-serve checkout is a working configurator with real numbers in it, and those numbers are below. All of them were read on August 26, 2026 and all are per month, billed monthly with no setup fees.
The base Brand Protection Plan is $938 a month, and the checkout will not accept an order under $1,250 a month. That minimum is enforced by the order form itself. Multiply the floor out and the practical entry point is about $15,000 a year, which is our arithmetic on their number rather than a figure Red Points states. On top of the base, two meters run.
| Registered trademarks covered | Added to the base plan |
|---|---|
| 1 trademark | $174 / month |
| 2 trademarks | $305 / month |
| 3 trademarks | $392 / month |
| 4 trademarks | $522 / month |
| 5 trademarks (self-serve cap) | $653 / month |
| Marketplace | Added to the base plan |
|---|---|
| All marketplaces bundle | $820 / month |
| Amazon | $285 / month |
| MercadoLibre | $270 / month |
| eBay | $240 / month |
| AliExpress | $240 / month |
| Shopee | $195 / month |
| Temu US | $120 / month |
| Walmart | $30 / month |
| Etsy, TikTok Shop, Taobao, DHgate, Wish and eight more | $15 / month each |
The marketplace spread is 19 to 1: Amazon costs $285 a month while Etsy and twelve other sites cost $15 a month each (redpoints.com/self-serve, August 26, 2026). That is a defensible ratio, since Amazon is where most of the work is, and it is also the line that decides whether this pricing suits you. A brand copied mainly on Amazon pays close to the whole marketplace bill for one site. A brand copied everywhere at once is better off with the $820 a month bundle. Fake Website Protection, for copycat storefronts on their own domains, is a further $745 a month.
Two things about the flow are worth knowing before you reach for a card. Self-serve is not quite self-serve: the checkout states that no charges will be applied until your contract is signed, and a master services agreement has to be countersigned first. And the tiers above self-serve are gated: self-serve caps at five registered trademarks, Starter caps at ten, and past that you are in a sales conversation with no published number.
There is a tension worth naming plainly. Red Points' pricing FAQ says you are not charged per detection and not charged per takedown, and the homepage says no caps. Both are true, and both sit next to a bill metered by how many trademarks you own and how many marketplaces you want watched. The uncapped promise is about volume of work, not about scope of coverage, and the second is where the money is.
Credit where it belongs. We checked BrandShield, Corsearch and MarqVision the same day, and none of them publishes a dollar figure anywhere; two of them return a 404 on their pricing URL. In its own tier Red Points is the only vendor that shows a number at all. It just shows it on the checkout rather than the pricing page. For how that whole tier is structured, see how to compare brand protection tools.
What the reviews actually say
Search this company and you get two ratings three points apart. The two scores are measuring two different populations, and reading them as one number is the mistake most of the pages ranking for this question make.
Red Points holds 1.3 out of 5 on Trustpilot across 65 reviews, with 92% of them at one star, checked August 26, 2026. Read who is writing. That page is dominated by sellers on Vinted, eBay and Amazon whose listings or accounts were reported by Red Points on behalf of a client brand. Few of them are customers. They are the people on the receiving end of the product, and a takedown vendor rated by the sellers it reports will score badly no matter how good it is. Trustpilot's own page label notes that the company has not replied to negative reviews.
In the Gartner-owned review pool (Capterra, GetApp and SoftwareAdvice), Red Points holds 4.3 out of 5 across 20 reviews as of August 26, 2026, with subscores of 4.5 for support, 4.2 for ease of use, 4.2 for value and 4.0 for functionality. Those are customers, and that is the number a buyer should weigh. One caveat about the count: Capterra, GetApp and SoftwareAdvice are all Gartner properties sharing one reviewer set, so the same 20 reviews appear three times across three sites. It looks like corroboration from three sources. It is one source seen three times. A second caveat: the favorable reviews cluster in 2019 to 2022, and the two one-star reviews in the pool are among the most recent entries in it.
G2 and Gartner Peer Insights both block automated retrieval, so we have no verified score from either. Weigh the two scores above instead.
The customer-side complaints matter more than the seller-side ones, because customers paid. Three are worth quoting directly.
A CEO of a consumer electronics company with 2 to 10 employees, writing on December 13, 2021 and rating one star, said: "I've written at least 5 emails to cancel my service and each time they reply that I'm in a contract and they don't cancel me." Under pros she wrote "None!"
A reviewer writing on November 15, 2023 and rating one star said: "The bot program flagged genuine listings!!"
And on Trustpilot, in January 2026, a US reviewer writing as a paying brand rather than a reported seller said Red Points "completely ignored the fact I gave them the list of authorized distributors" and that "We lost 2 accounts over this." A second reviewer posted the same theme the same day. That is the failure mode this reviewer describes, and the one worth raising on a demo call: a report landing on your own authorized seller.
The praise in the customer pool is consistent too, and it is worth stating as clearly as the complaints. Reviewers repeatedly name a simple dashboard, low effort per week, and the quality of their account manager, which is what the 4.5 support subscore is made of. One 2019 reviewer added the caveat that best explains both halves of this section: the tool needs somebody on your side feeding it corrections, or you pay for the false flags.
The automation tradeoff
The engine customers praise for volume is the same engine the seller complaints are about. Automated reporting at scale buys throughput and spends accuracy, and how much accuracy it spends is the thing to interrogate on a demo call.
The public record is thin but it is not empty. In a 2026 Amazon Seller Central thread, one seller's account says a Red Points complaint hit an unrelated product; a second seller in the same thread says the client brand sells Wiffle balls while he sells storage products. In an older thread with two dozen replies, one seller's account reports over 140 warnings tied to reports filed for a client brand and says repeated emails went unanswered. Both are unverified accounts from one side of a dispute, and both are consistent with each other and with the customer-side reviews above.
The one publicly documented case with a resolution ran around the vendor. On an Amazon UK thread, Frida Kahlo Corp withdrew its complaints and, in the seller's account, directed Red Points to report the material in error; the listings were restored, though the account stayed suspended. The working fix went through the client brand rather than the reporting vendor, which is a structural fact about how this model works, not a criticism of any one company.
Red Points does publish a route. Its blog names [email protected] for disputes and frames removals as following predefined parameters set by each brand owner. We found no published response time attached to that address, and no service commitment for a seller who says a report is wrong.
The strongest non-anecdotal source is a court docket, and it needs reading carefully. In Unlimited Cellular, Inc. v. Red Points Solutions SL, No. 7:21-cv-10638 (S.D.N.Y.), filed December 2021, a seller sued over allegedly false counterfeit reports made about its eBay listings. The complaint alleged that Red Points submits reports "without requiring their clients to confirm that the product listed is a counterfeit"; that sentence is the court reciting Unlimited Cellular's allegation, not a finding of fact. On June 14, 2023 the court ruled on the motion to dismiss: the defamation and Lanham Act false advertising claims survived, while the tortious interference, New York General Business Law section 349 and aiding-and-abetting claims were dismissed without prejudice. Surviving a motion to dismiss means the allegations were sufficient to proceed, nothing more. The parties filed a stipulation of dismissal with prejudice and the case terminated on January 12, 2024. It settled. No court ever ruled on whether the reports were false.
What that record supports is narrow and still useful: a seller's claim of wrongful reporting got far enough to survive dismissal, and the dispute ended privately. What it does not support is any conclusion about whether Red Points reported wrongly. If you are evaluating any vendor in this category, the question the case suggests is worth asking directly: what confirms a listing is a copy before a report goes out, and who at the vendor looks at it.
Who it fits and who it does not
Fit here is arithmetic, not opinion. Count two things: your registered trademarks, and the marketplaces you need watched.
Red Points fits a brand with several registered trademarks being copied across many marketplaces at once, with a budget above roughly $15,000 a year. At that shape the metering works with you. Trademark four and five cost less per mark than the first. The all-marketplaces bundle at $820 a month undercuts buying the five priciest sites separately, which come to $1,230. Red Points says enforcement volume is uncapped, so on its own account a bad quarter does not produce a bigger invoice. You get named account management that reviewers rate highly, a dashboard they describe as low effort, and a vendor founded in 2011 that says it employs more than 300 people.
It does not fit a brand with one trademark, or none. Two structural reasons. The self-serve tier is priced per registered mark, so a store whose real asset is its product photography is buying on the wrong meter; in the US, product photos are protected by copyright the moment you shoot them, and a copyright claim needs no registered trademark, as a takedown service built around the photo claim covers. And the $1,250 monthly floor is $15,000 a year, on a store doing under $1 million in revenue.
One more thing to check on the call, whoever you buy from. Ask what happens when a report hits a legitimate seller of your goods, and ask it before you sign, because the authorized-distributor complaint above came from a paying customer, not a stranger.
Where Knockoff sits
We are in a different segment, and it is worth being exact about the difference rather than claiming to be better. Red Points sells to brands with trademark portfolios and a five-figure budget. Knockoff starts at $99 a month, on monthly billing with no contract, and it is built for a Shopify store whose product photos are the thing being stolen.
The mechanics differ in one way that matters to the section above. A match only counts when your photo appears in the seller's own listing gallery, and the automated checks can only reject a suspected match, never create one. Two human gates stand between a match and a notice: you approve each case, then a person at Knockoff reads the exact notice before you send it through the platform's own portal. Filings are packages you submit, not reports we send on your behalf.
The limits, stated plainly. Shopify only today, one store per company. US trademark watch only. Design clone detection is advisory and never produces a filing. We make no removal guarantees, and we have no customer outcome statistics to show you, so treat any vendor's case-study numbers, ours included when they exist, as the vendor's account. See what happens between a confirmed match and a notice ready to file, and every plan is priced on the page.
Questions
How much does Red Points cost? +
Red Points publishes self-serve prices its own pricing page does not show. The base Brand Protection Plan is $938 a month, billed monthly with no setup fee, and the checkout will not submit an order below $1,250 a month. By our arithmetic that puts the practical entry point at about $15,000 a year before options. On top of the base you pay per registered trademark, from $174 a month for one mark to $653 a month for five, and per marketplace, from $285 a month for Amazon down to $15 a month for the smaller sites. Fake Website Protection adds $745 a month. Everything above the self-serve tier is quote-only. Figures read from redpoints.com/self-serve on August 26, 2026.
Is Red Points legit? +
Yes. Red Points is a real company, founded in Barcelona in 2011, with more than 300 employees, roughly $85 million raised including a $38 million round led by Summit Partners, and its own claim of 1,300 or more brands as customers. Legitimacy is not the question worth asking about it. The questions worth asking are what the automated reporting does when it gets a listing wrong, and whether your trademark count and marketplace list make the metered pricing work.
Why did Red Points take down my listing? +
Red Points reports listings on behalf of a client brand, and its published position is that removals follow parameters each brand owner sets. If a report hit a listing of yours, there are three routes. Write to [email protected], the address Red Points publishes for disputes, though it publishes no response time with it. File the counter-notice or appeal the marketplace itself offers, since the platform, not the vendor, made the removal decision. And contact the brand named in the complaint directly, which is the route that worked in the one publicly documented case: on an Amazon UK seller forum thread, the seller reported that Frida Kahlo Corp withdrew its complaints as reported in error and the listings were restored, though the account stayed suspended.
Does Red Points require a contract? +
Yes, even on the tier it calls self-serve. The checkout states that no charges apply until your contract is signed, and a master services agreement has to be countersigned before the subscription starts. One customer review on Capterra, from a consumer electronics CEO in December 2021, says she wrote at least five emails to cancel and was told each time that she was in a contract. Read the term and the exit clause before you sign, because the card form at the end of the flow is not the whole commitment.
Is Red Points worth it for a small brand? +
It depends on two numbers, not on the software. Count your registered trademarks and count the marketplaces you need watched. The self-serve tier caps at five marks, and marketplace coverage is billed per site, so a brand with one mark on one marketplace pays for a platform built to spread across dozens. Below roughly $15,000 a year of appetite, the metering does not work in your favor. A brand with several registered marks getting copied across Amazon, eBay, AliExpress and MercadoLibre is the shape this pricing was built for.
Are there cheaper alternatives to Red Points? +
BrandShield, Corsearch and MarqVision publish no prices and sell by demo, so comparison shopping in that tier means collecting quotes; we checked all three on August 26, 2026. Red Points' own self-serve checkout sets a floor of $1,250 a month. Knockoff, which publishes this guide and competes with Red Points, is built for Shopify stores and starts at $99 a month with every plan priced on the page.
If you need to write the notice yourself for a copy of your own photos, the DMCA takedown notice generator builds one in your browser.
Cite this page
Knockoff. "Red Points review: what it costs and who it actually fits." Published August 26, 2026. https://knockoff.co/guides/red-points-review
Every price, rating and company claim above was read from its source on August 26, 2026 and is dated to that check. Pricing pages, review scores and vendor claims change without notice, so confirm current figures on redpoints.com before you buy. Knockoff competes with Red Points and is not a neutral party. Court filings are summarized from the public docket; a claim surviving a motion to dismiss is not a finding of liability, and this case settled with no ruling on the merits. Knockoff is not a law firm and this is general information, not legal advice.
