Free tools
Free tools for brand owners
Small tools that answer one question each. Open one, get the number, close the tab.
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Counterfeit loss calculator
Enter your annual revenue and pick what you sell. Get an estimate of how much of your sales copies and knockoffs could be taking each year, based on published figures for your product category.
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Copycat store checker
Enter your store and a store you think copied it. The check compares the product photos on both, tells you whether the other store is serving pictures straight off yours, whether the two run the same theme, and what state the other store is in. The record lives at its own link.
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Trademark class finder
Describe what you sell and see which of the 45 trademark classes your products fall into, why each matched, the closely related classes USPTO searches, and what it costs at $350 a class.
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COGS calculator
Cost of goods sold from your inventory numbers, or backwards from revenue and gross profit. Add revenue and you get gross profit and gross margin on the same screen, plus the spreadsheet formula and where each number lives in Shopify.
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Customer acquisition cost calculator
CAC per channel and blended across all of them, with your channels ranked cheapest first. Add your average order value and contribution margin to see what a first order pays back and how many orders it takes to cover the cost of winning a customer.
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AOV calculator
Average order value on Shopify's own definition, then what an order is actually worth: contribution per order after margin, shipping and the payment fee, plus annual customer contribution from repeat orders.
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Amazon Brand Registry checker
The five Amazon Brand Registry requirements, checked against your brand in seven questions. See which requirement blocks you and what fixes it, including a character-for-character check on your brand name and a USPTO status lookup.
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Lookalike domain scanner
Type your domain and see the typo and lookalike versions of it that somebody already registered. Every hit is sorted into what it is: a live store, a frozen store, a parked name, or a name nothing answered for.
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Stripe fee calculator
The fee on a charge, the amount to charge in order to receive a set number after fees, and what a month of orders costs you. Online, manually entered, in-person and ACH rates, with every surcharge on its own line.
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SKU generator
Build one SKU or a whole catalog of them. Set a prefix, the attributes that separate your variants and a padded sequence counter, paste a product list for bulk mode, flag anything that collides with the codes you already use, and take the CSV.
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Shopify theme detector
Type a store URL and see which Shopify theme it runs, the base theme behind a renamed one, the apps visible on its homepage, and the evidence for each answer.
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DMCA takedown notice generator
Write the notice for a listing using your product photos. Pick the platform, fill in the listing, and the notice renders as you type with every statement US copyright law asks for, plus a dated table of where each marketplace takes it.
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ROAS calculator
Return on ad spend and break-even ROAS in one place. Enter spend, revenue, price and your per-order costs to get the multiple, the percent, your contribution margin, the ROAS you have to clear, and the profit in dollars.
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Cease and desist letter generator
Write the letter for stolen product photos, a brand name being used without you, or a copied product. Pick the type, fill in the evidence, and the letter renders as you type. Copy it or download it.
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Trademark cost calculator
Price a US trademark filing against the current USPTO fee schedule: application fees per class, the statement of use path if you are not selling yet, and the maintenance filings due in years five and ten.
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Free store scan
Type your Shopify domain and see which listings are using your own product photos, with the link and a side by side on one report page.
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More tools are on the way. For the longer reads, see the guides, and for the product itself, the plans.
