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Free tools

Free tools for brand owners

Small tools that answer one question each. Open one, get the number, close the tab.

18 tools

Start here

Free store scan

Type your Shopify domain and see which listings are using your own product photos, with the link and a side by side on one report page.

Find copies

3 tools

Point one of these at a store, a domain or your own brand name and see what comes back.

Your files

Everything the check read on your own store.

On both stores

The part the record counts. Named file by file.

Their files

Everything else on their pages. Not our business.

A file the check could not read lands in neither side. It is counted on its own, as a check we could not run.

Copycat store checker

Enter your store and a store you think copied it. The check compares the product photos on both, tells you whether the other store is serving pictures straight off yours, whether the two run the same theme, and what state the other store is in. The record lives at its own link.

On the record

Buy with Prime

On the application

BuywithPrime

Two spaces, and that is the whole difference. Amazon rejects the second one against the first.

Amazon Brand Registry checker

The five Amazon Brand Registry requirements, checked against your brand in seven questions. See which requirement blocks you and what fixes it, including a character-for-character check on your brand name and a USPTO status lookup.

Missing letter

Doubled letter

Swapped letters

Neighboring key

Different vowel

Hyphen added or dropped

Plural form

Characters that read alike

Word bolted on

Different ending

Ten categories, run against your name and against fourteen other endings. The table below works every one of them on a single example.

Domain squatting scanner

Type your domain and see the misspelled versions of it that somebody already registered. Every hit is sorted into what it is: a live store, a frozen store, a parked name, or a name nothing answered for.

Takedown letters

3 tools

Write the notice or the letter for a copy you have already found, and the agreement that makes the photographs yours to claim.

Before the shoot

Nothing has been photographed yet

Work already delivered

The shoot happened, nothing was signed

Either party in California

Either mode, when either party is in California

Work for hire and copyright assignment agreement

The work, work made for hire, assignment of copyright, further assurances

Copyright assignment agreement

The work, assignment of copyright, further assurances, and no work for hire clause

The assignment of copyright clause, marked in red, is in both documents. It is the clause that moves the copyright, and it is the only one that does.

Work for hire agreement generator

Write the agreement that moves the copyright in your product photographs to your company. Two modes: one for a shoot that has not happened yet, one for work a freelancer already delivered. The agreement renders as you type.

Portal form

Shopify, Etsy, Amazon, Walmart, AliExpress

Email

eBay's designated agent

Directory lookup

Any other website or host

DMCA takedown notice generator

Write the notice for a listing using your product photos. Pick the platform, fill in the listing, and the notice renders as you type with every statement US copyright law asks for, plus a dated table of where each marketplace takes it.

1

The host

2

The registrar

3

The payment processor

4

The letter

Cease and desist letter generator

Write the letter for stolen product photos, a brand name being used without you, or a copied product. Pick the type, fill in the evidence, and the letter renders as you type. Copy it or download it.

Trademarks

3 tools

Price a filing, pick the classes it needs, and keep the registration alive.

Enter a date

Registered

Enter a date

First filing window

Enter a date

First ten-year window

Trademark renewal calculator

Enter the date your trademark registered and get every maintenance deadline that follows: the Section 8 window, the grace period end, each ten-year renewal, the fee at your class count, and a calendar file you can import.

What you sell

One sentence in your words

Class

One of the 45, per product line

ID Manual wording

Pre-approved text, $350 a class

Application

Filed, and narrowable only

Trademark class finder

Describe what you sell and see which of the 45 trademark classes your products fall into, why each matched, the closely related classes USPTO searches, and what it costs at $350 a class.

$350

$550

1 class

$700

$1,100

2 classes

$1,050

$1,650

3 classes

$1,400

$2,200

4 classes

$1,750

$2,750

5 classes

Top figure is the base fee. Second figure adds the $200 per class surcharge for writing your own goods wording.

Trademark cost calculator

Price a US trademark filing against the current USPTO fee schedule: application fees per class, the statement of use path if you are not selling yet, and the maintenance filings due in years five and ten.

Store math

6 tools

The numbers under a product: margin, fees, ad spend, and what a copy costs you.

3%

6%

9%

12%

Jewelry and watches 2013 to 2017 11.5%
Toys and games 2018 to 2021 8.7%
Smartphones 2015 only 8.3%
Sports goods 2013 to 2017 7.7%
Handbags and luggage 2013 to 2017 6.4%
Spirits and wine 2013 to 2017 5.3%
Clothing and footwear 2018 to 2021 5.2%
Cosmetics and personal care 2018 to 2021 4.8%
Pesticides and agrochemicals 2013 to 2017 4.2%
Pharmaceuticals 2013 to 2017, wholesale prices 2.4%
Recorded music 2013 to 2017 1.6%

The dashed line is the all-sector average, 6.4%, across the eleven sectors EUIPO studied for 2013 to 2017.

Counterfeit loss calculator

Enter your annual revenue and pick what you sell. Get an estimate of how much of your sales copies and knockoffs could be taking each year, based on published figures for your product category.

$18,000

Beginning inventory

$46,000

Purchases

$40,000

Cost of goods sold

$24,000

Ending inventory

The top bar is everything you could have sold. The bottom bar splits it into what left and what stayed.

COGS calculator

Cost of goods sold from your inventory numbers, or backwards from revenue and gross profit. Add revenue and you get gross profit and gross margin on the same screen, plus the spreadsheet formula and where each number lives in Shopify.

Cheapest customer at the top. Same three channels, same month, and the top one costs a fraction of the bottom one.

Customer acquisition cost calculator

CAC per channel and blended across all of them, with your channels ranked cheapest first. Add your average order value and contribution margin to see what a first order pays back and how many orders it takes to cover the cost of winning a customer.

Each order leaves the same $27.38 of an $80.00 order. Five orders in the year leave $136.90.

AOV calculator

Average order value on Shopify's own definition, then what an order is actually worth: contribution per order after margin, shipping and the payment fee, plus annual customer contribution from repeat orders.

5.90%

$10

4.12%

$25

3.50%

$50

3.20%

$100

3.02%

$250

2.96%

$500

2.93%

$1,000

Order size along the bottom, the all-in rate above it. The dashed line is 2.9%.

Stripe fee calculator

The fee on a charge, the amount to charge in order to receive a set number after fees, and what a month of orders costs you. Online, manually entered, in-person and ACH rates, with every surcharge on its own line.

10x

10%

5x

20%

4x

25%

3.33x

30%

2.5x

40%

2x

50%

1.67x

60%

1.25x

80%

Contribution margin along the bottom, the ROAS you have to clear above it.

ROAS calculator

Return on ad spend and break-even ROAS in one place. Enter spend, revenue, price and your per-order costs to get the multiple, the percent, your contribution margin, the ROAS you have to clear, and the profit in dollars.

Store setup

2 tools

Your own catalog and theme: name the SKUs and see what a store is built on.

ACME

Brand prefix

HAT

Attribute

RED

Attribute

001

Padded sequence

Joined by your separator: ACME-HAT-RED-001, sixteen characters.

SKU generator

Build one SKU or a whole catalog of them. Set a prefix, the attributes that separate your variants and a padded sequence counter, paste a product list for bulk mode, flag anything that collides with the codes you already use, and take the CSV.

name

The merchant types this one. Often a working title.

schema_name

Written by the theme. Survives a rename.

theme_store_id

Only on some stores. Missing on 10 of the 12 stores we sampled.

Shopify theme detector

Type a store URL and see which Shopify theme it runs, the base theme behind a renamed one, the apps visible on its homepage, and the evidence for each answer.

See it working before you sign up

A sample brand with detections, evidence, and takedown outcomes. Click around the whole account.

Open the live demo

Find out who's copying your products

Connect your store and see your first scan today.