Amazon Brand Registry requirements checker
Amazon Brand Registry has five requirements: a registered or pending trademark; issued by a government IP office in a country with an Amazon store; on a word mark or a design mark containing text; matching the brand name you submit exactly, apart from capitalization; and that name permanently applied to the product or packaging. Enrollment is free. Answer seven questions below to see which you clear.
Verified August 22, 2026
Result
Answer the questions
Seven questions, and the answer updates as you go. Each line below says which rule decided it and what to do about it.
This is not legal advice, and we are not Amazon. It reads Amazon's published requirements against your answers. Amazon decides the application.
The Amazon Brand Registry requirements, line by line
Enrollment is free and Amazon publishes what it wants. The trademark is the gate almost everybody stops at, and the rest are small enough to fix in an afternoon once you know they are coming.
Trademark filed
Issuing office
Mark type
Exact match
Name on product
Account
Correspondent email
Seven checks. Amazon requires the first five; the last two decide whether your application gets through.
- A trademark, registered or pending. Amazon accepts both, so a filing you made last month is enough to start the application.
- Issued by a government IP office in a country with an Amazon store. For a US brand that is the USPTO.
- A word mark, or a design mark containing words, letters or numbers. A purely graphic logo with no text does not clear the bar on its own.
- A brand name that matches the trademark text exactly. Spaces and symbols have to line up; capitalization differences are accepted.
- An image of the product or packaging with the brand name permanently applied. Amazon wants to see the name on the goods themselves.
Amazon keeps the current list of offices behind the Brand Registry login. Check it there before you file abroad.
Then the paperwork. Amazon asks for your logo as it appears on the record, the registration or application number in the format the issuing office uses, the product categories your brand sells in, and your website and distribution details. Manufacturing and distribution information can be asked for again at identity verification. Our full walkthrough of the Brand Registry requirements covers each of those in prose, including what happens after you submit.
Why applications fail on a single space
The brand name you type into the Brand Registry application has to match the trademark text on the record exactly. Amazon's own example is a mark registered as Buy with Prime and an application submitted as BuywithPrime, and Amazon says plainly that it will not get approved. Capitalization differences are accepted. Spaces and symbols are not.
On the record
Buy with Prime
On the application
BuywithPrime
Two spaces, and that is the whole difference. Amazon rejects the second one against the first.
This catches more brands than it should, because the trademark text is rarely what anybody types from memory. Marks get filed with an ampersand where the website uses "and", with a hyphen the packaging drops, with a definite article at the front, or as one word where the logo shows two. Whoever fills in the application types the name the way they say it out loud, and the application dies against a record nobody reread.
Pull the trademark text off the record itself rather than off your packaging. On a US mark that means the mark text field in the USPTO record, which the lookup above will read for you from a serial or registration number. Copy it character for character into the application. If the record is genuinely wrong, that is a filing problem and it goes back to whoever filed it.
What permanently affixed means
Amazon wants an image of your product or packaging with your brand name on it, and it is specific about how the name got there. Permanent marking is applied during production, by printing, sewing, laser etching or engraving. That is Amazon's list, in Amazon's words.
The other list is the one that stops applications. Stickers, labels, stamps and tags are not treated as permanent, because they can be added or removed after production. Stock images, digitally altered images and computer-generated mockups are not accepted at all. A hang tag on an otherwise blank garment is the single most common version of this, and so is a beautiful product render straight from the design file.
If you are print-on-demand or white-label and your goods currently ship unbranded, this requirement is a production change rather than a paperwork change, and it takes as long as your next run takes. Fix it before you apply. A rejected enrollment is slower to undo than a woven label is to add.
No trademark yet: the timeline and the cost
Filing is the long pole, and it is shorter than most people assume, because a pending application is enough to enroll. You file, you get a serial number, and you can start the Brand Registry application with it.
Month 0
You file
4.2 months
First examiner action, on average
9.7 months
Registration or abandonment, on average
Brand Registry opens at month 0. A pending application is enough to enroll, so you do not wait for the certificate. USPTO averages read on August 10, 2026.
How long a trademark takes
As of August 10, 2026, USPTO reports a new trademark application waits an average of 4.2 months for a first examiner action and 9.7 months to registration or abandonment. USPTO's own targets for those two are 5.0 months and 11.0 months. Both are averages across every application, and an office action or an opposition puts you well past them.
What a trademark costs
The base USPTO application fee is $350 per class, effective January 18, 2025, and surcharges stack on top of it: $100 per class where the application is missing required information, $200 per class for a free-form description of goods rather than one from the ID Manual, and $200 per class for every extra 1,000 characters in that description. The trademark cost calculator prices a filing against the current schedule, including the maintenance filings due in years five and ten.
Amazon IP Accelerator
IP Accelerator is the other route. It connects you to law firms Amazon has vetted at rates Amazon publishes, for a single brand in a single class, as published August 2026: $700 plus government fees for a standard filing, $650 for a trademark search, $1,800 for a comprehensive review. Amazon says filers who use it can access a broader range of brand protection benefits sooner, even if their trademark registration is still pending. Amazon does not publish how much sooner, so treat anybody who quotes you a number of months saved as guessing.
While the application is in flight, it is worth putting a watch on new filings close to your name. Copycats who take your photos frequently try to register something similar later, and a watch is how you find out during the opposition window rather than afterwards.
What enrollment gets you, and where it stops
Brand Registry is free, and it opens up Report a Violation, Transparency, Project Zero, A+ Content, Brand Analytics, Stores and Vine. One account covers you globally. You enroll with one trademark office at the start and add the others once you are approved. If you sell on Amazon, the credentials are your existing Seller Central or Vendor Central login. If you do not, you can still enroll, and the tools that act on listings apply to listings you sell.
Two limits are worth knowing before you build a plan around it. Brand Registry works inside Amazon's stores, so a copycat selling on Temu, eBay, Etsy or their own Shopify storefront is outside it entirely. And it acts on Amazon listings you report through it. Finding the listing, proving it is yours and writing the claim stays your job, which is where running a Report a Violation claim well starts to matter, and where a hijacker sitting on your own ASIN gets complicated fast.
Knockoff does the finding part, across Amazon and the marketplaces Brand Registry does not reach. If somebody is already running your product photos, see what a scan turns up.
Common questions about Amazon Brand Registry requirements
What are the requirements for Amazon Brand Registry? +
Amazon Brand Registry has five requirements: a registered or pending trademark; issued by a government IP office in a country with an Amazon store; on a word mark or a design mark containing text; matching the brand name you submit exactly, apart from capitalization; and that name permanently applied to the product or packaging. Enrollment is free.
Can I enroll in Brand Registry with a pending trademark? +
Yes. Amazon accepts a pending application as well as a registered mark, so you can enroll while the application is still with the trademark office. Amazon says filers who use its IP Accelerator can access a broader range of brand protection benefits sooner, even if their trademark registration is still pending, so a pending filing made outside that program gets a narrower set until the mark registers.
Does a logo-only trademark qualify for Brand Registry? +
No. Amazon takes a word mark, or a design mark that contains words, letters or numbers. A purely graphic logo with no text in it does not qualify on its own. The fix is to file a word mark for the brand name, which is the broadest thing to own anyway.
What if my brand name differs from my trademark by a space or a hyphen? +
The application gets rejected. Amazon requires the brand name you submit to match the trademark text exactly, and spaces and symbols count. Capitalization differences are accepted. Amazon's own example is a mark registered as Buy with Prime and an application filed as BuywithPrime, which does not get approved.
Do hang tags or print-on-demand garments count as permanently affixed? +
No. Amazon says permanent marking is applied during production, by printing, sewing, laser etching or engraving. Stickers, labels, stamps and tags are not permanent because they can be added or removed after production, and stock images, digitally altered images and computer-generated mockups are not accepted either.
Can I enroll in Brand Registry without a seller account? +
Yes. Brand Registry is free and open to brands that do not sell on Amazon. Tools that act on listings, such as A+ Content and Stores, apply to listings you sell. If you do have a selling account, your existing Seller Central or Vendor Central credentials are the ones you enroll with.
Who gets the Brand Registry verification code? +
Amazon sends it to the trademark correspondent of record, which is the attorney or filing service on your trademark record rather than you. Amazon staff on Seller Forums say the code has to be entered within 10 days. Check that the correspondent's inbox is still monitored before you apply, particularly if you have changed lawyers.
This page explains Amazon's published requirements. It is not legal advice.
Sources
- Amazon, for the exact-match rule, the Buy with Prime example, and the permanent-marking lists: sell.amazon.com brand registry requirements
- Amazon, for eligibility, the benefits, the global account and the credentials it uses: sell.amazon.com/brand-registry
- Amazon, for IP Accelerator rates and what a pending filing gets: sell.amazon.com IP Accelerator
- USPTO, for the $350 base fee per class and the surcharges, effective January 18, 2025: uspto.gov trademark fee information
- USPTO, for the 4.2 month and 9.7 month averages read on August 10, 2026: uspto.gov trademark application timeline
- Amazon staff answer on Seller Forums, for the 10 day window on the verification code: sellercentral.amazon.com seller forums, thread 2bd08a8d
- USPTO, for the case status the lookup reads: tsdr.uspto.gov
Every figure on this page was verified August 22, 2026. The 10 day verification code window comes from an Amazon staff answer on Seller Forums and is the one figure here with a single source. Amazon's list of accepted trademark offices sits behind a login, so this page does not reproduce it.
