Brand protection for stores
Find the knockoffs before your customers do
Knockoff searches the open web every day for your stolen product photos, copycat storefronts and new trademark filings that copy your brand name. When a copy turns up on a Shopify store, eBay, Walmart or Temu, it builds the case with archived proof and files the takedown as your authorized agent. You sign a Letter of Authorization once.
Five minutes to set up. Your first scan starts the moment you subscribe.
Detections
Last scan 09:41 UTC
Walnut desk organizer
Found on eBay
Canvas weekender bag
Found on Walmart
Your listing
Walnut desk organizer
$68.00
Found on eBay
Walnut desk organizer
$8.99
Exact photo match, confirmed in the listing's own gallery
2026-08-14 09:41 UTC
We search the open web
- Your product photos, on any website
- Copycat stores, on any domain
- New domains, as they're registered
- Trademark filings at the USPTO
And take copies down on
How it works
From install to takedown in four steps.
[01]
Connect your store
Install takes five minutes. Your catalog syncs and every product photo is covered from that moment.
[02]
We watch for copies
Reverse image search across Shopify stores, eBay, Walmart and Temu. Every match you see is backed by your own photo.
[03]
We confirm it
Every match arrives with evidence: archived page, timestamp, side by side. A match counts only when your own photo is in the seller's gallery.
[04]
We file it
We file the takedown as your authorized agent, then chase the reply.
Fully managed
You sign once, we file
Knockoff prepares the exact takedown, signs it, and files it as your authorized agent. You sign a Letter of Authorization once, and you can revoke it any time.
Weak cases are never filed in your name.
See the planStolen photos are just the start.
Knockoff watches three places for your brand. Here is where brands get copied online.
Stolen listings
Your product photos, resold by strangers. Found by exact image match and confirmed in the listing's own gallery.
Your listing
Walnut desk organizer$68.00
Found on eBay
Walnut desk organizer$8.99
Exact photo match, confirmed in the listing's own gallery
Copycat storefronts
Stores built to pass for yours, caught the day they go live, before your customers find them. When a site poses as your store, Knockoff reports it to the registrar and the web host.
Walnut Organizer Shop
Your photos, their checkout
Certificate issued 2 hours ago, no customers yet
Trademark watch
New USPTO applications confusingly similar to your marks, flagged when they are published, not years later.
US serial 98/412,556
Word mark
Walnut Works Co.
Filed for: desk organizers, wood goods
Similar to your mark Published for opposition today
Every case is built to hold up.
Marketplaces act on complete, accurate claims. Knockoff prepares every takedown to that standard. See what a DMCA takedown service should hand you.
Your catalog and your evidence stay yours. Read how we handle your data.
- A complete evidence package.
- Every case includes the exact notice, screenshots of the infringing listing, and proof of your original work.
- Confirmed matches only.
- A match is confirmed only when your photo appears in the seller's own listing gallery. Weak cases never reach a marketplace in your name.
- Weak cases never go out.
- A match counts only when your own photo appears in the seller's listing gallery, and the automated checks can only remove a match, never add one.
- Legitimate resellers are protected.
- If a seller is genuinely reselling your goods, the case is stopped.
Pricing
One plan. No quotes, no contracts
Enterprise brand protection is sold on a demo call and an annual contract. Knockoff is a signup form and $799 a month.
New to the category? Here is what brand protection software actually does and what it should cost.
Fully managed
$799/mo
We find copies of your products on Shopify stores, eBay, Walmart and Temu, and file the takedowns for you under one Letter of Authorization.
A match counts only when your photo appears in the seller's own listing gallery.
- Products monitored
- Unlimited
- Rescans
- Daily
Every month includes
- Filed as your authorized agent on covered platforms under one Letter of Authorization
- Your whole catalog, checked every day
- New listings using your photos on eBay, Walmart and Temu
- Copycat storefronts found through your photos, your logo, and names that resemble your brand
- The other stores run by the same operator
- Sites posing as your store, reported to the registrar and the web host
- Every new US trademark application checked against your brand
- Evidence packs with archived proof for confirmed matches
- Removed listings watched for 30 days, and filed again if they come back
Billed monthly. Your first scan starts the moment you subscribe.
Questions
Do I need a registered trademark? +
No. Your product photos are protected by copyright the moment you take them, and copyright claims work on every marketplace. A US trademark registration sharpens your trademark watch and strengthens filings, but it is not required. If the copy lives on a Shopify store, see how a Shopify DMCA takedown works.
Who files the takedown? +
Knockoff files for you. You sign a Letter of Authorization once, and Knockoff writes and files each notice as your authorized agent. You can revoke the authorization at any time.
What does the fully managed plan cover? +
Knockoff finds copies of your products on Shopify stores, eBay, Walmart and Temu, prepares the exact takedown, signs it, and files it for you as your authorized agent. You sign one Letter of Authorization, and you can revoke it any time.
Can this get my marketplace accounts in trouble? +
No. A match counts only when your own photo appears in the seller's listing gallery, and we don't file weak claims. Your filing history is yours alone, and we treat it that way.
Which platforms do you cover? +
Shopify stores, eBay, Walmart and Temu, including whole copycat Shopify storefronts. When a site poses as your store, Knockoff reports it to the registrar and the web host.
What counts as a takedown? +
One infringing listing or storefront that Knockoff acts against. There is no monthly cap. Knockoff files each takedown as your authorized agent.
What if the copycat re-shot the photos? +
Design clone detection recognizes the product itself, not the photo file, so re-shot, re-lit and AI-generated copies still get caught.
Is this only for Shopify? +
Today, yes. Connect your Shopify store and your catalog syncs automatically. More platforms are coming.
Reading
Guides for store owners
How the takedown process works, what it costs, and what to file first.
StoreLock review: what the Shopify app does and costs
StoreLock is a $19 a month Shopify app that blocks copying on your store, watches for clones and lookalike domains, and sends reports to a copy's host. What it costs per photo, what its copy blocking stops, and which reports you still file yourself.
How long does it take to get a trademark
Half of the 2022 US applications that registered took more than 16 months, and 8% of that filing year was still waiting. An office action accounts for five and a half of those months, and three of the eight stages run on clocks you control.
When copies keep coming back after a takedown
A copy that came back is one of three things: the same listing, the same seller under a new name, or a restore after a counter notice. How to tell which, what to file next for each, and what Shopify, eBay, Walmart, Temu and Etsy say about repeat sellers.
Trade dress examples: what the law protects when a copycat copies the look of your product
Somebody copied the look of your product without touching your photos or your logo. Eleven examples with the outcome each one reached, the limits that lose cases, and which marketplace form will take the claim.
The impact of counterfeit products on brands like yours
What a copy costs one brand in sales, price, trust and hours, the counterfeiting figures that have been measured, and where the trillion-dollar numbers quoted elsewhere come from.
BrandShield review: what it costs and what you sign
BrandShield publishes no price. What its own filings divide out to per customer, the only contract price we found, what its posted terms commit you to, why G2 and Trustpilot disagree, and what to do if it took down your listing.
Trademark statement of use deadlines, fees and specimens
Your notice of allowance is a clock and a bill. Six months from the issue date, $150 per class, five extensions at $125, a filled-in example, and the specimen rules that decide whether a Shopify product page is accepted.
Trademark cease and desist letter: free template and how to send one
The letter to send when somebody trades on your brand name: a copy-paste template with a version for unregistered marks, the cases where sending it is a mistake, and which lever fits which surface.
How to report counterfeit products on Amazon
Which of Amazon's channels removes a counterfeit, what each claim type requires, what a brand without a registered trademark can still do, and what actually happens after you file.
How to report Etsy shops that copied your listings
One report per design, every copying listing added by URL, and what gets a report rejected.
How to copyright your product photos
Your photos are protected from the shutter click, and a takedown never needs a registration. Which of the four Copyright Office applications fits a product catalog, what each costs, why a median 1,441-photo catalog registers for $110 instead of $64,845, and the freelancer paperwork most brands are missing.
Etsy deactivated your listing and you are the maker
An Etsy listing comes down two ways, on somebody else's report or on Etsy's own automated flag. How to tell which one hit you, which one has a counter notice, and what gets the listing back.
All 19 free tools, including the Copyright symbol: copy © and ℗
See it working before you sign up
A sample brand with detections, evidence, and takedown outcomes. Click around the whole account.
